There has always been little more to swiping right or left on a person’s Tinder profile than if you like how they look. Now, the dating app is finally introducing a range of features that provide a more rounded idea of people, such as profile prompts and basic info tags.
Anyone who has used apps like fellow Match Group-owned Hinge or Bumble will likely find many of these updates familiar. Profile prompts, for example, are a long-standing feature on both, with Tinder users now able to share their responses to statements like “The first item on my bucket list is” or the ever-popular “Two truths and a lie.” Basic info tags let people share facts such as their zodiac sign, drinking habits and love language. More unique is the addition of a quiz, which should highlight a user’s interests and preferences (they can add these results to their profile). Plus, there’s now an option to report specific details of a person’s profile that are alarming versus reporting the entire account.
Tinder is openly looking to engage Gen Z, and that couldn’t be clearer than the pointedly named “Rizz-first Redesign.” There are UI updates, enhanced animations, and even a new “It’s a Match!” screen. At the same time, Tinder has also introduced a dark mode feature for more discrete swiping while out in public or dimmer lighting at night.
The dating app points to Gen Z’s responses in its recent Future of Dating Report as motivation for the updates. “At Tinder, we understand that connecting today is about authenticity, depth, and the desire for connections that go beyond the surface. This suite of features is the response to this evolving need,” Mark Van Ryswyk, Chief Product Officer at Tinder, said in a statement. “We know the new generation of daters prioritizes value-based qualities such as respect (78 percent) and open-mindedness (61 percent) over looks (56 percent). They care about authentic connections formed through shared interests and common causes and have no time for the ‘game-playing’ of previous generations.” Was connecting not about authenticity in the past? That’s for someone else to debate.
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