Black Friday can be one of the most exciting days of the year for fitness junkies, especially those who train at home. Throw in Cyber Monday, too, and you have even more chances to stock up on the best home gym equipment without paying full price. Even if you don’t have a home gym, you can find Black Friday fitness sales on workout apparel, recovery tools, supplements, and more.
Whether you’re shopping for yourself or a relative who’s been dropping hints about wanting a new barbell or weightlifting belt, the Breaking Muscle team has you covered. We’ve curated a list of Black Friday sales from our favorite brands, so you can spend less time researching and more time checking off your or your loved ones’ wishlists.
Featured Black Friday Fitness Deals of 2023
REP Fitness
Get 10% off your entire cart when you use the Rack Builder. Deals valid November 1 through November 6
NordicTrack
Up to $300 off select cardio machines. NordicTrack may offer a refund for the price difference if you buy an on-sale item and the price drops again throughout November
Best Black Friday Deals on Strength Equipment
- Bowflex: Early Black Friday deals:
- Revolution Home Gym: $600 off plus free shipping
- Xtreme 2 SE Home Gym: $500 off plus free shipping
- PR3000 Home Gym: Free shipping
- SelectTech 552s: $80 off plus free shipping
- SelectTech 1090s: $200 off plus free shipping
- SelectTech 840 Kettlebell: $30 off plus free shipping
- SelectTech 2080 Barbell With Curl Bar: $150 off plus free shipping
- Force USA: Receive a free Olympic barbell with an All-In-One Trainer purchase plus free shipping. Force USA is also offering 0% APR financing through Affirm.
- Get RX’d: Up to 40% on select barbells, benches, racks, sandbags, storage systems, sleds, kettlebells, dumbbells, and bumper plates
- Gorila Fitness: “November Hunt” weekly deals
- PRx Performance: Up to 10% off racks and up to 5% off benches throughout the month of November
- REP Fitness: November 1-6, 10% off your entire cart when using Rack Builder. Check back for other weekly deals.
- Rogue Fitness:
- Add 5 or more qualifying items to your cart and those items ship for $5
- Hundo Pricing: the more weight you purchase the cheaper the price per pound
- Hot Deals: dropping throughout the month
- Snode: Get 30% off the Snode Adjustable Dumbbell Cast Iron Flexbell Stand with the code BM30. See below for additional coupons (all promotions valid from November 1 through November 30):
- Use the code FREESTAND for a free Steel Stand (worth $209) with a purchase of the AD80 adjustable dumbbells (limited to the first 300 sets).
- Use both BUNDLE and 15OFF codes to save $139 on the AD80s and the All Cast Iron Stand bundle purchase.
- Use code 15OFF on all products sitewide (except the AD80s), like the Smith machine, stands, rowing machines, bikes, magnetic adder weights, and benches, to get 15% off.
- Titan Fitness: Up to 44% off
Best Black Friday Deals on Supplements and Nutrition
- Cellucor: Buy more, save more (deals available November 1 through November 8)
- Jacked Factory: Last year’s deal was BOGO the entire site
- Kaged: 20% off plus free shipping with the code HOLIDAY20
- Legion: For the entire month of November, BOGO 50% off individual products and get a Legion gift card for orders over the below tiers:
- $10 gift card on orders over $99
- $20 gift card on orders over $149
- $40 gift card on orders over $199
- Mind Lab Pro: Up to 33% off plus FREE NutriGenesis® Multi
- Naked Nutrition: Last year’s deal was a free shaker bottle with purchases of $49 or more
- Onnit: For two weeks only, get up to 60% off
- Transparent Labs: Last year’s deal was 25% off sitewide and a free starter pack on orders over $100
- XWERKS: Last year’s deal was 20% off purchases of $99 or more
Best Black Friday Deals on Smart Home Gym Equipment
- Tonal: $500 off, plus an additional $200 off with the code BRMSP4BFR (deals run from November 6 at around 10 AM EST through December 4)
- Vitruvian: 50% off all pro accessory kits (deal runs from November 1 through November 27)
Best Black Friday Deals on Cardio Equipment
- Bowflex: Up to $500 off plus free shipping on select treadmills, ellipticals, and exercise bikes
- CAROL Bike: $200 to $250 off all bike orders with the code BREAKING (promotion runs from November 10 through December 1)
- Diamondback Fitness: $500 off all cardio machines plus free shipping. Diamondback Fitness is also offering 0% APR through Affirm.
- Echelon: Early Black Friday Sale: Up to $1,325 off premium equipment with free shipping, plus receive 15% off gear and apparel
- Ergatta: Save $500 on your Ergatta Rower with code BF500. Coupon automatically applied at checkout.
- Horizon Fitness: Early Black Friday Sale: Up to 55% off treadmills, exercise bikes, and ellipticals
- Hydrow: Save $450 on the Hydrow Wave rower and $500 on the Hydrow rower (deals start November 8)
- NordicTrack: Up to $300 off select treadmills, rowers, stationary bikes, and ellipticals, plus a price match guarantee: if you purchase a product on sale from the NordicTrack website, and the price drops further during additional Black Friday sales, you may be eligible for a refund of the price difference.
- ProForm: Up to $500 off select bikes plus a free forearm heart rate monitor with the purchase of a Pro 9000, Pro 2000, or Pro HIIT H14
Best Black Friday Deals on Apparel
- ASICS: Make an online or in-store purchase now through December 21, and get a discount code on December 22 for $20 off any future purchase of $75 or more.
- Adidas: Weekly deals, including up to 50% off shoes and apparel
- Columbia: Early Black Friday sales: Up to 50% off and free shipping on orders over $125
- INOV-8: Up to 50% off running shoes
- Reebok: Up to 60% off sale items from November 1 through November 20 (new deals will begin after November 20)
Best Black Friday Deals on Recovery Tools
- LifePro: 15% off their early access gift guide
- Therabody: Last year’s deal was save up to $100 on massage guns and other recovery tools (2023 deals will be provided when they become available)
Tips for Finding the Best Black Friday Fitness Deals
Shop Early
For the past couple of years, Black Friday hasn’t been just one day. Brands start offering deals as early as November 1 and run promotions and flash sales all month long. It’s worthwhile to start making your fitness wishlist as soon as possible. Otherwise, the item you want may be out of stock by the time Black Friday arrives.
Additionally, some companies offer their biggest and best deals for a limited number of hours on Black Friday. Hard as it may be to wake up early after a day of eating and lots of family time, it can be worth it to score major discounts on the best barbells, kettlebells, rowers, and more.
Research Pricing History
A common tactic amongst retailers is to jack up the prices of big-ticket items right before Black Friday and then offer discounts on the increased price. Ill-informed consumers may think they’re getting a good deal. In reality, they’re actually not saving much money at all. The discounted price usually ends up being close to the original price.
In the weeks before Black Friday, monitor the price of your desired items. You can set price alerts with mobile apps and browser extensions like Karma. Camelcamelcamel is a good resource for price-tracking items sold on Amazon. With these tools, you’ll be able to determine if you’re getting a legitimately good deal on Black Friday.
Install Browser Extensions for Coupon Codes and Cashback Rewards
Speaking of browser extensions, you may want to sign up for one that offers cashback rewards at various online stores. One of the most popular ones that I can personally vouch for is Rakuten. When you make a purchase on a participating retailer’s website, Rakuten gets an affiliate commission based on a pre-determined percentage. Instead of keeping that commission, they share it with you.
Many companies also increase the percentage you get back for Black Friday and Cyber Monday. A brand that normally offers two percent cashback throughout the year may increase it to 10 percent for these two days.
The one drawback of Rakuten is that it only pays out commissions once every quarter. If you want more immediate savings, try the Capital One Shopping or Honey browser extensions. During checkout on participating retailers’ websites, Capital One and Honey will search for the best coupon codes and apply them to your order.
Sign Up for Emails and Texts
It’s common for companies to offer exclusive deals only to customers who opt into emails and texts. If there’s a piece of fitness equipment you really want, I recommend signing up for email and/or text alerts from the company. This way, you won’t miss out on a significant discount or risk the item selling out before you’re able to jump online.
FAQs
For Black Friday 2023, REP Fitness is offering 10% off your entire cart when using the Rack Builder. This promotion runs from November 1 through November 6. We will provide deals for the rest of November as they become available.
Black Friday can be a great time to buy a treadmill. Popular brands like NordicTrack and Sole offer sales throughout the year, though they typically offer the biggest discounts around Black Friday and Cyber Monday. You may also have luck searching for treadmill deals on New Year’s Day and for a couple of days afterward.
Rogue Fitness has what they call “Matte Black Friday.” For 2023, Rogue’s Matte Black Friday event will include Hot Deals on select items throughout the month of November and “5 for $5,” where adding 5 qualifying items to your cart will grant you $5 shipping. The event also includes hundo pricing, where the cost of shipping decreases as you add more weight in products like kettlebells and bumper plates to your cart.
In the past, Peloton has done Black Friday sales. In 2022, they offered deals on apparel and discounted their bikes and treadmills. They also offered free accessories, like cycling shoes and workout mats, with the purchase of a bike or treadmill. We will provide more details on their 2023 Black Friday sales when they become available.
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