Google’s Chrome has long featured the ability to launch the browser in Incognito mode, offering a seemingly blank slate for your internet browsing, away from your usual cookies, forms and web history. But that seemingly didn’t mean Google wasn’t keeping an eye on where you were browsing.
The company faced a lawsuit in 2020 that accused it of tracking Chrome users’ activities even when they were using Incognito mode. Google has now agreed to settle the complaint that originally sought $5 billion in damages, after failing to get the suit dismissed.
The plaintiffs said Google used tools like its Analytics product, apps and browser plug-ins to monitor users. By tracking someone on Incognito, the company was falsely making people believe that they could control the information that they were willing to share with it.
The lawsuit’s plaintiffs revealed internal emails that allegedly showed conversations between Google execs proving that the company monitored Incognito browser usage to sell ads and track web traffic. Which does sound like a thing Google would do. According to Reuters and The Washington Post, neither side has made the details of the settlement public.
– Mat Smith
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